We arm them with an abundance of information and cooking inspiration designed to cultivate meaningful, long-lasting relationships with our members. The team goes through an extensive vetting process and training program. Instead, we have a member experience team that helps cultivate each member’s personal relationship with seafood. Our philosophy is simple: tell the amazing story of Alaskan seafood in an unapologetically authentic manner.įor example, Wild Alaskan doesn’t have a customer support team. Wild Alaskan is working to change the status quo and reconnect our culture to seafood. Yet remarkably few brands are telling that story well. The great irony is that the Alaskan seafood industry has one of the best stories on the planet. More and more, people expect to know the story behind their food, where it comes from and how it made it to their plate. Because this disconnect has, unfortunately, bred a lot of confusion and distrust. The industry as a whole could do a better job of helping to foster meaningful connections between consumers and the seafood they eat. Yet Americans remain largely intimidated by seafood. The farm-to-table and real-food movements have gained significant traction in other verticals in recent years. under-index when it comes to seafood consumption. Given my mission to enable our collective transition to sustainable food systems, Wild Alaska Pollock as a species is inevitably at the forefront of that objective.Ĥ. When it comes to Wild Alaska Pollock specifically, I believe that it truly is an unsung hero of the sea and a superstar of sustainability. Our goal is to help would-be seafood consumers to gain more confidence in the kitchen and to truly understand the many nuances and delights of preparing fish. To that end, we strive to inspire Americans to cook and consume more sustainable seafood. The Wild Alaskan Company’s mission is to accelerate humanity’s transition to sustainable food systems by fostering meaningful, interconnected relationships between human beings, wild seafood and the planet. If you had a crystal ball, what do you see for your future? Is Wild Alaska Pollock a part of that? They understand the importance of eating sustainably and the positive effects of being a conscious consumer.ģ. Additionally, our more seafood savvy members love the story of Wild Alaska Pollock. These traits are extremely important to many seafood consumers, especially if they are not yet seafood aficionados and more accustomed to the more robust flavors of species such as sockeye salmon. They also love the mild flavor and flaky texture. Our members love Wild Alaska Pollock for its versatility and ease of use. Wild Alaska Pollock checks that box for me. I firmly believe that as human beings, we need to act in concert with nature and eat what mother nature can reliably sustain. Precisely because of what I described above, I am a serious proponent of supply-driven food systems. Tell us a little bit about why you heart our fish and why your members do too? As you know, GAPP is all about Wild Alaska Pollock. You could say that these values were infused into my personal ethos - first and foremost as a human being and then eventually as an entrepreneur and founder of the Wild Alaskan Company.Ģ. As a consequence of my upbringing in a family where commercial fishing and responsibly sourced seafood were constantly discussed around the dinner table, I was inevitably raised with a deep-seated respect for sustainability and conservation. My father grew up fishing with my grandfather. His thesis was titled "A Study of the Red Salmon of Bristol Bay with Particular Reference to Teaching its Conservation.” A few years after completing his masters, he served as the chairman of the Territorial Board of Fisheries in Alaska. In fact, my grandfather loved Alaska’s fisheries so much that in 1952 he received a Master of Science in agriculture with a major in conservation education and a minor in fishery biology from Cornell University. He was 23 years old at the time, he fell in love with the place, and fished for sockeye salmon in Bristol Bay until he was 75 years old. What inspires this affection for the fishing industry? Wild Alaskan Company seems to have an infectious energy and love of seafood. We sat down with Wild Alaskan Company CEO Arron Kallenberg (pictured above 2nd from left in Alaska year 2000 at 18) to talk about their growing business, his thoughts on all things Alaskan Seafood and most importantly, why he absolutely loves Wild Alaska Pollock.
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